Skip To Main Content

Branding Guidelines and Usage

Representing Ropes ISD with Excellence

At Ropes ISD, our branding reflects the mission and values of our district: "We Build Lives. We Build Hopes. We Build Dreams." These guidelines ensure a consistent, professional identity across all materials and communications, helping to build trust and recognition in our community.

Logo Standards
The Ropes ISD logo is the visual centerpiece of our brand and must always be used correctly.

  • Approved Uses: The logo may only be used in its official color variations (full color, black, or white). Do not alter, stretch, or add to the logo in any way.
  • Unacceptable Uses: Avoid changing logo colors outside the approved palette, distorting proportions, or placing it on busy backgrounds that reduce visibility.
  • Access Logos: Official logo files are available for download. Contact Superintendent Dade Cosby at dcosby@ropesisd.us for assistance or vendor-specific applications.

DOWNLOAD LOGOS

Color Palette

Our colors are integral to our brand identity and should be used consistently:

Secondary Palette:
Additional colors may be used as accents to complement the primary palette, but discretion should be exercised to maintain brand consistency.

For professional printing or digital projects, refer to the appropriate color codes (PMS, CMYK, RGB, or HEX) provided in the guide.

Typography
The approved fonts for Ropes ISD publications ensure clarity and a cohesive look:

  • Primary Typeface: Bitter Bold (for headlines and emphasis)
  • Supporting Typeface: DM Sans Regular and Italic (for body text and digital materials)

DOWNLOAD FONTS

Stationery and Business Materials
All stationery, business cards, and labels must adhere to the approved designs. Variations or recreations by outside vendors are not permitted without prior approval. Contact Superintendent Dade Cosby at dcosby@ropesisd.us for orders or assistance.

Guidelines for Merchandise and Spirit Items
When designing merchandise such as shirts or promotional items, ensure that all designs align with the Ropes ISD brand. Flexibility is allowed for shirt colors, but logos and text must remain legible and in compliance with branding standards.

Questions or Assistance
If you have questions about these guidelines or need branding files, please contact:

Superintendent: Dade Cosby
Email: dcosby@ropesisd.us
Phone: (806) 562-4031

Maintaining the integrity of our brand is essential to achieving our mission and creating a unified identity for Ropes ISD.

DOWNLOAD FULL BRAND GUIDE